EU Authorised Representative (GPSR)

Under the General Product Safety Regulation (EU) 2023/988, Article 16, a manufacturer established outside the EU must designate an authorised representative in the EU. The representative’s identity and contact details must be displayed.

[To be confirmed by company] Representative details are pending appointment. This page is the mandatory display slot and must not go live without the confirmed representative.

Mandatory display block

FieldValue
EU authorised representative (name)【待企业确认】
Registered address in the EU【待企业确认】
Email address【待企业确认】
Telephone【待企业确认】
Appointment effective from【待企业确认】

Where this information also appears

  • Site footer (every page)
  • Product pages, in the compliance block
  • Order and shipping documentation

Related obligations

  • Product safety information and warnings must be available before purchase (GPSR).
  • Technical file including risk assessment must be maintained.
  • Batch traceability, incident reporting and recall process must be in place.
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